Dealership & channel partnership
Sell, specify and support STERLING technology in your territory.
We are building a focused channel network across India — dealers, system integrators, EPC partners and service firms who serve power utilities, process plants, water projects and industry.
Four ways to partner
Choose the model that fits your business
One application, four routes. We agree the territory, product scope and support model in writing before you start.
Authorised dealer
Stock and sell STERLING panels, instrumentation, valves, GPS clocks and AI monitoring products in your district or state.
System integrator
Specify STERLING products inside PLC/SCADA, substation and industrial automation projects, with our engineering team behind you.
Project partner
Jointly pursue government and private EPC, utility and turnkey tenders where our product lines strengthen your bid.
Service partner
Commission, maintain and support installed STERLING systems in your region, backed by factory training and spares.
What you get
A channel programme built for engineers
We are an engineering company first. Our partners get product depth, application support and a clear commercial framework — not just a price list.
- Protected territory with agreed products, targets and dealer margins
- Project leads from our tender and enquiry pipeline in your region
- Technical support for sizing, BOQ, drawings, FAT/SAT and commissioning
- Demo units and collateral for customer presentations and site trials
- Stock support on fast-moving items from our Nagpur base
- Training for your sales and service teams on products and applications
Ideal partner profile
- GST-registered firm with satisfactory bank references
- Existing business in electrical, instrumentation or industrial automation
- Working relationships with utilities, plants, EPCs or water boards
- Technical or service capability — or a team willing to be trained
- Godown space and local delivery capability
- Commitment to specify and support STERLING products, not just resell boxes
How it works
From application to first joint pipeline
Apply
Send your firm profile, territory and product interest through the form below. We reply within two business days.
Discovery call
We discuss your customers, coverage, technical capability and the right product scope for your market.
Agreement
We agree territory, targets, margins, support commitments and brand guidelines in a written channel agreement.
Onboarding
Product training, demo kit, price list and a first joint pipeline review with our sales and engineering team.
Application form
Tell us about your firm and territory.
Fields marked * are required. Your application is emailed to our channel desk; nothing is stored on this website.
What happens next?
- We review your profile and territory fit
- A short discovery call within two business days
- Product and commercial discussion
- Written channel agreement and onboarding
Already an OEM or technology company? See our technology partners page.